THE CAMPAIGN
IS THE CONTENT.

I'm Julian Soto a 35-year-old self-funded ILCA sailor training for the 2028 Los Angeles Olympics on home water. I document all of it: the gear, the data, the cost, and the life I'm building alongside it.


2028.

OLYMPIC TARGET

Los Angeles — home waters

~800

INSTAGRAM FOLLOWERS

@teamsotosailing · early & engaged

$65k

ANNUAL CAMPAIGN BUDGET

Fully self-funded

10+

REGATTAS PER YEAR

4–6 international · 3–5 national

THE STORY

BUILDING IT IN PUBLIC.

I've been sailing Los Angeles waters since 1998. I stepped away to build real skills in business, performance, and life and came back with a clearer mission: represent the USA at the 2028 Games, on the same water where I learned to sail.

There's no federation paycheck. No national program sponsoring my flights. I fund every regatta, every coaching session, every piece of gear myself and I document all of it. The unglamorous reality of chasing an Olympic berth at 35, while running a life, is the content.

That's the brand deal. You don't just get a tag in a post. You get integrated into a real story that people are following because they want to see how it ends.

CONTENT PILLARS

  • Olympic campaign, training at 35, self-funding the dream. Raw, honest, and unglamorous the stuff national team athletes never show.

  • Gear testing, data building, rigging setups, nutritional recovery protocols. Real equipment in real conditions, reviewed by someone who races on results.

  • How I show up: on the water, in the gym, on land. Style as a standard, not an afterthought. Proof that performance and taste aren't opposites.

  • Building income streams and brand relationships in public. Early, honest, specific the version of "building in public".

AUDIENCE + PARTNERS

WHO'S WATCHING.

PRIMARY DEMO

Men + women, 25–44

INTERESTS

Outdoors, sailing, fitness, gear, performance, LA/SF lifestyle

GEOGRAPHY

US-based, LA/SF + coastal markets

CURRENT PARTNERS

Ideal brand PARTNERS

Sailing + outdoor gear + data tech + Sports nutrition Recovery +

wellness Performance + apparel LA/SF + coastal lifestyle

Real CONTENT.
REAL INTEGRATION.

Every partnership starts with a specific idea, a title, and a date — not a generic package. Here's what I deliver:

  • 60–90 sec training, gear, and behind-the-scenes content. Hook-first, brand-integrated, not an ad read.

  • Daily organic-feeling touchpoints — polls, reactions, in-use product moments.

  • Gear breakdowns, training data, cost transparency — high-save, high-share format.

  • Long-form brand integration for partners who want depth over reach.

  • Tested in real training and real regattas. Honest, specific, not a press release.

  • Ongoing organic mentions with trackable links no campaign expiry date.

LET'S BUILD
SOMETHING.

Send me a note with your brand and what you're trying to accomplish. I'll come back with a specific idea.

Get In Touch